Summary
Stephen Tallamy from EditShare discusses their presence at the IBC and highlights their recent merger with Shift Media, resulting in the expansion of their product portfolio to include six key offerings, ranging from online storage and media asset management to cloud-based editing and high-value content screening. Stephen emphasizes their utilization of AI to streamline complex production workflows and simplify storytelling, citing features like side-by-side transcription and transcription view. He advocates embracing AI as a tool to enhance creativity and efficiency rather than replacing human roles, and he underscores the diversity of industries EditShare serves beyond traditional media, including houses of worship and companies like Sealed Air. To learn more about EditShare, visit their website at editshare.com.
