Media Authentification

Summary

Albhy Galuten is, a multiple Grammy winner working for Intertrust, a company known for inventing governance for digital goods. Intertrust has been a pioneer in digital rights management and is now expanding its governance solutions to virtual worlds, VR environments, and physical items. They use NFC chips to authenticate physical goods like sneakers, albums, and artwork, as well as digital goods. Galuten envisions a future where all ownership proof and collectibles, both digital and physical, are seamlessly integrated into virtual worlds and the cloud. The company aims to provide the infrastructure for media, empowering creators and individuals to share and sell their creations. Their goal is to foster creativity and make content accessible to a global audience.

Key Topics Discussed

  • Pioneering governance for digital goods.
  • Expansion of governance to real and virtual worlds, including authentication of physical goods.
  • The impact of NFTs on ownership and authenticity in the digital world.
  • The shift to cloud-based storage for physical goods and ownership proof.
  • Integration of digital and physical collectibles in virtual environments.
  • Empowering creators and individuals to sell their creations.

Guest Bio

Albhy Galuten Intertrust CEO at the IBC 2023 with TV Metaverse Show
Albhy Galuten, a prominent figure in the world of music and technology, is known for his multifaceted career, which spans music production, technology innovation, and entertainment. With a rich background in the music industry, including multiple Grammy awards, Albhy has played a pivotal role in shaping the sound of popular music. Beyond his musical achievements, he has ventured into the realm of technology, contributing to the development of digital rights management and governance for digital goods through his work with Intertrust. Albhy's profile showcases his extensive experience and expertise, making him a key player at the intersection of music and technology.

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