Key Topics Discussed
- TV App XR Extensions
- Accedo Extend Platform
- Efficiently Deploying & Managing Metaverse Applications
- Metaverse Engagement Options
- XR App Experimentation
- Exciting XR App Use Cases
TV App XR Extension
Summary
Michael Lantz, CEO of Accedo shares how the Accedo TV App XR Extend can add metaverse capabilities to video applications across multiple platforms. Michael explains that the main challenge broadcasters and operators have is the need for cost-efficient deployment and management of metaverse and extended reality applications across different connected devices. Video apps with metaverse capabilities are in the early stages of consumer adoption and it is important for media companies to try new features and services to determine which provide high levels of customer engagement and value. Some of the most exciting possibilities include sports XR apps where super fans may be early adopters using enhanced sports experiences that use additional metadata and information which can lead to new ecommerce opportunities in the metaverse.
Guest Bio
Michael Lantz is CEO and co-founder of Accedo which develops TV video apps and other software and service solutions for the TV Broadcast and OTT industry. Video apps and solutions created and provided by Accedo are used by hundreds of millions of consumers all over the world. Accedo customers include over 350 of the world’s leading video service providers, such as Astro, Deutsche Telekom, Fox, HBO, NBC Universal, Telefonica, ITV, Channel 4 and many others.
